Institute of Social Sciences

Marketing

General Description

Foundation

The Department began to offer postgraduate education in 2008 affiliated with the Institute of Social Sciences.

Degrees Offered

Thesis Master’s Degree in Marketing

Non-Thesis Master’s Degree in Marketing

Cycle

Second Cycle / EQF 7 (Master’s Degree)

Admission and Registration Requirements

To apply for the Thesis Master’s Degree Programme, candidates must hold a bachelor’s diploma, and submit their copy of the ALES (Academic Staff and Postgraduate Education Admission Exam) score, which must be at least 55 of the required weight (verbal or quantitative or equally weighted) by the Programme. The exam is centrally held by ÖSYM (Centre for Assessment, Selection, and Placement). The ALES is not required for the non-thesis master’s degree programme.

Recognition of Prior Learning

In accordance with Article 10 of the Regulation on Beykent University’s Postgraduate Education and Training, students are admitted to the programmes at Institutes through horizontal transfer provided that they meet the requirements for horizontal transfer, which are determined by the Academic Board upon the Institute Administrative Board’s decision, and the Head of the Department’s opinion. Students submit a letter of application by means of which they request to be exempt from certain courses within the same postgraduate programme of Beykent University as the courses of the postgraduate programme of another university they had enrolled in before. Their application including the course contents and transcripts will be Head of the Department, and the Board will decide which courses the students took will be awarded credits for the courses they must take within the Programme they have recently enrolled. The courses students took at the university they attended may be recognised as the elective or compulsory courses with the Institute Administrative Board’s approval.

Competence Requirements and Rules

Non-Thesis Programme: 1 and a half years, 2 terms in each year, 15 weeks in each term, 90 ECTS in total.

Thesis Programme: 3 years, 2 terms in each year, 15 weeks in each term, 120 ECTS in total.

Programme Description

The Programme is for students who would like to specialise in Finance, which aims to boost the efficiency of marketing activities in business organisations. The Programme enables students to acquire knowledge of the basic principles and concepts, the relevant theories and practices. Students who are enrolled in the non-thesis programme must pass 10 courses successfully, which makes 90 ECTS credits in total, and students who are enrolled in the thesis programme must pass 8 courses, which makes 120 ECTS credits in total. Courses take place on Taksim Campus, which has a well-stocked library, wireless internet, study and recreation areas, and is near to underground and bus stations, and the funicular. The Programme offers a Turkish-medium education.

Learning Outcomes

Students:

  • Follow and interpret the developments regarding their field.
  • Plan, coordinate, carry out, and finalise the scientific research processes.
  • Assess the efficiency of marketing activities.
  • Identify the possible problems regarding Marketing.
  • Gather, analyse, and interpret information about Marketing the business organisations need in accordance with the principles of scientific method.
  • Assess the efficiency of marketing strategies, make strategic planning, and informing the senior managers.
  • Come up with creative solutions to Marketing problems.
  • Follow, and apply the Marketing instruments and techniques.

Career Opportunities

Graduates of the Programme work in various positions at the Marketing departments of public institutions, firms, private institutions involved in Marketing research. They can also work as research assistants, lecturers, and faculty members at the relevant department of universities.